Career Advancement Programme in Customer Acquisition Strategies
-- viewing nowCustomer Acquisition Strategies: Master the art of attracting and converting customers. This Career Advancement Programme is designed for marketing professionals, sales representatives, and entrepreneurs seeking enhanced skills in customer acquisition.
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Course details
• Digital Marketing Fundamentals for Customer Acquisition
• Lead Generation and Qualification Strategies
• Data Analytics for Customer Acquisition Optimization
• Content Marketing for Customer Attraction
• Sales Funnel Optimization and Conversion Rate Improvement
• Customer Relationship Management (CRM) for Acquisition
• Budgeting and ROI Measurement in Customer Acquisition
• Legal and Ethical Considerations in Customer Acquisition
Career path
Career Role | Description | Skills |
---|---|---|
Digital Marketing Manager (Customer Acquisition) | Lead and implement digital strategies to boost customer acquisition, focusing on SEO, PPC, and social media marketing. | SEO, PPC, Social Media Marketing, Data Analysis, Google Analytics, Customer Relationship Management (CRM) |
Marketing Executive (Customer Acquisition) | Support the marketing manager in executing customer acquisition campaigns, analyzing data, and optimizing performance. | Email Marketing, Content Marketing, Marketing Automation, Data Analysis, Market Research |
Sales Development Representative (SDR) | Generate leads and qualify prospects through outbound sales activities, contributing directly to customer acquisition growth. | Lead Generation, Sales Prospecting, Cold Calling, CRM Software, Communication Skills, Sales Techniques |
Account-Based Marketing (ABM) Specialist | Focus on acquiring high-value customers through targeted marketing strategies to specific accounts. | ABM Strategy, Account Mapping, Account-Based Advertising, Lead Scoring, Sales Alignment |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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