Certificate Programme in Digital Marketing for Small Businesses
-- viewing nowThe Certificate Programme in Digital Marketing for Small Businesses is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's digital age. With the ever-increasing importance of online presence, this programme focuses on providing learners with industry-leading insights and techniques to help small businesses succeed in the digital world.
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Course details
• Search Engine Optimization (SEO) for Small Businesses
• Social Media Marketing for Small Businesses
• Content Marketing & Blogging
• Email Marketing & Automation
• Paid Advertising (PPC) Basics
• Google Analytics & Web Tracking
• Website Optimization for Conversions
• Digital Marketing Law & Ethics
Career path
Career Role | Description |
---|---|
Digital Marketing Manager (UK) | Lead and execute digital marketing strategies for small businesses, driving brand awareness and customer acquisition. Oversee SEO, PPC, social media, and email marketing campaigns. |
SEO Specialist (UK) | Improve website ranking in search engine results pages (SERPs) through on-page and off-page optimization. Conduct keyword research and implement technical SEO best practices. |
Social Media Marketing Manager (UK) | Develop and implement engaging social media campaigns across various platforms, building brand communities and increasing online presence. Manage social media advertising budgets and track performance. |
PPC Specialist (UK) | Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads, optimizing for conversions and maximizing return on investment (ROI). |
Email Marketing Specialist (UK) | Develop and execute email marketing campaigns to nurture leads, drive sales, and improve customer relationships. Segment audiences and personalize email content. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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