Executive Certificate in Google AdWords
-- viewing nowGoogle AdWords Certification: Master pay-per-click (PPC) advertising. This Executive Certificate program equips marketing professionals with in-demand skills.
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Course details
• Search Campaigns
• Display Campaigns
• Video Campaigns
• Shopping Campaigns
• Measurement and Attribution
• Account Structure and Optimization
• Keyword Research and Targeting
• Landing Page Optimization
Career path
Executive Certificate in Google AdWords: UK Job Market Outlook
Unlock your potential with our Executive Certificate. See how this certification boosts your career prospects in the thriving UK digital marketing landscape.
Career Role | Description |
---|---|
PPC Specialist (Google Ads) | Manage and optimize Google Ads campaigns, driving high-impact results for clients. Requires expertise in keyword research, bidding strategies, and conversion tracking. |
Digital Marketing Manager (AdWords Expertise) | Lead integrated digital marketing strategies, leveraging Google AdWords as a core channel for client acquisition and brand building. Strong leadership and analytical skills are essential. |
Search Engine Marketing Consultant (SEM) | Provide expert advice on Google Ads and other SEM strategies to clients, driving business growth through data-driven recommendations and campaign optimization. |
Paid Media Specialist (Google Ads Focus) | Develop and execute paid advertising campaigns across various platforms, with a strong focus on Google Ads management and performance analysis. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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