Graduate Certificate in Online Advertising Platforms
-- viewing nowOnline Advertising Platforms: Master the digital landscape. This Graduate Certificate equips you with expert skills in managing and optimizing major online advertising channels.
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Course details
• Programmatic Advertising & Automation
• Social Media Advertising Strategies
• Display Advertising & Ad Networks
• Data Analytics & Measurement in Online Advertising
• Mobile Advertising & Optimization
• Online Advertising Law & Ethics
• Advanced Targeting & Audience Segmentation
• Creating High-Converting Ad Creatives
• Campaign Management & Optimization
Career path
Career Role | Description |
---|---|
Online Advertising Executive (PPC & SEO) | Manage paid search campaigns (PPC) and improve organic search rankings (SEO) for clients. Requires expertise in Google Ads, Bing Ads, and SEO best practices. High demand in UK digital marketing. |
Digital Marketing Specialist (Social Media Advertising) | Develop and execute social media advertising strategies across platforms like Facebook, Instagram, and Twitter. Strong analytical skills and knowledge of social media algorithms are crucial. Growing job market in the UK. |
Programmatic Advertising Manager | Manage programmatic ad buying across multiple platforms, optimizing campaigns for reach and ROI. Requires advanced knowledge of ad tech platforms and data analysis. High salary potential in London and other major UK cities. |
Search Engine Optimization (SEO) Specialist | Improve website rankings in search engine results pages (SERPs) through technical SEO, content optimization, and link building. Requires a deep understanding of search engine algorithms and best practices. Strong job security in the UK. |
Paid Media Manager (Google Ads, Bing Ads) | Plan, execute, and analyze paid search campaigns on Google Ads and Bing Ads, maximizing ROI and achieving campaign goals. Requires proficiency in keyword research, bid management, and campaign optimization. High demand for skilled professionals. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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