Certificate Programme in Social Media Planning
Published on June 21, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be talking with an expert in social media planning. Can you tell us a bit about your experience in this field? GUEST: Absolutely, I've been working as a social media manager for over a decade now, and I've seen the industry evolve tremendously. HOST: That's fascinating. Now, let's dive into the course you're teaching, 'Certificate Programme in Social Media Planning'. What can students expect to gain from this program? GUEST: They'll master the art of creating compelling social media strategies, gain essential skills in content creation, community management, and social media marketing analytics. HOST: That sounds comprehensive. In your experience, what are some current trends in social media planning that students should be aware of? GUEST: There's a growing emphasis on video content, especially live videos, and ephemeral content, like stories, which disappear after 24 hours. Also, the use of AI for social media planning is becoming more prevalent. HOST: Interesting. And what challenges might students face while learning this subject, or perhaps even ones you've faced as a professional in this field? GUEST: Staying updated with the constant changes in algorithms and platforms can be challenging. Also, understanding the nuances of each platform and its audience is crucial. HOST: That certainly keeps things interesting. Looking to the future, where do you see social media planning heading? What skills will be in demand? GUEST: I believe data analysis and strategic thinking will be even more critical. As platforms become more sophisticated, understanding how to leverage them for business goals will be key. HOST: Well, this has been a very insightful conversation. Thank you for sharing your expertise and perspectives on the 'Certificate Programme in Social Media Planning'. GUEST: My pleasure. I encourage everyone to explore this program and take advantage of the opportunity to boost their career prospects in this exciting field.
