Professional Certificate in Event Merchandising and Souvenirs
Published on June 21, 2025
About this Podcast
HOST: Welcome to our podcast, today we're lucky to have Anna, an expert in event merchandising and souvenirs. Anna, could you tell us about your experience in this field? GUEST: Sure, I've been working in event merchandising for over a decade now. I've handled merchandise programs for music festivals, sports events, and conferences. HOST: That's impressive! So, Anna, what makes event merchandising so important for successful events? GUEST: Well, it's a key revenue stream and also a way to enhance attendee experience. A well-designed merchandise program can increase earnings and leave a lasting impression on attendees. HOST: Absolutely, I can see that. Now, let's talk about the course you're teaching - 'Professional Certificate in Event Merchandising and Souvenirs'. Can you share some insights on what it covers? GUEST: Of course. The course covers everything from product sourcing and branding strategies to inventory management. We also delve into retail sales, customer service, and various marketing techniques. HOST: Sounds comprehensive! What are some current trends in event merchandising that you're excited about? GUEST: There's a growing trend towards sustainable and eco-friendly merchandise. Also, personalization is big - offering customized items that attendees can't get anywhere else. HOST: That's fascinating! Now, every profession has its challenges. What would you say are some challenges in event merchandising? GUEST: Inventory management can be tricky - you need to balance having enough stock to meet demand without being left with unsold items. Also, staying on top of trends and predicting what will appeal to attendees can be challenging. HOST: Those are valid points. Lastly, where do you see the future of event merchandising heading? GUEST: I believe we'll see more integration with technology - perhaps even virtual merchandise for online events. Also, the focus on sustainability and ethical sourcing is only going to increase. HOST: Anna, thank you so much for sharing your insights with us today. If you're interested in boosting your event revenue and transforming your event experience, definitely check out Anna's course!
