Global Certificate Course in Behavioral Economics for Business
Published on June 21, 2025
About this Podcast
HOST: Welcome to our podcast, today we're thrilled to have Dr. Jane Smith, an expert in behavioral economics and the instructor of the new course "Global Certificate Course in Behavioral Economics for Business." Dr. Smith, welcome! GUEST: Thanks for having me! I'm excited to be here. HOST: Let's dive right in. Can you share a bit about your personal experiences and insights related to this course topic? GUEST: Absolutely! I've spent over 15 years researching and applying behavioral economics in various business settings. I've seen firsthand how understanding decision-making, cognitive biases, and consumer behavior can significantly improve marketing effectiveness and overall business strategy. HOST: Fascinating! Can you tell us about any current industry trends relevant to the course? GUEST: Of course. More businesses are recognizing the value of human-centered strategies, and behavioral economics plays a significant role in this approach. Companies like Google and Amazon have entire teams dedicated to applying behavioral economics to product design and user experience. HOST: That's impressive. What challenges have you faced in the field or while teaching this subject? GUEST: One challenge is helping students unlearn traditional economic theories that don't always align with real-world decision-making. Another challenge is keeping up with the latest research and applications in this rapidly evolving field. HOST: Interesting. Lastly, what are your thoughts on the future of behavioral economics in business? GUEST: I believe behavioral economics will continue to grow in importance as businesses recognize the value of understanding their customers' and employees' irrational behaviors. It's an exciting time to be in this field! HOST: Thank you, Dr. Smith, for sharing your insights and experiences. For our listeners who want to learn more about this topic, check out the "Global Certificate Course in Behavioral Economics for Business." Sign up now to transform your approach to business strategy!
