Executive Certificate in Cultural Heritage Tourism Management
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I am thrilled to be joined by Dr. Sarah Johnson, an expert in Cultural Heritage Tourism Management and the lead instructor for our new Executive Certificate program. Sarah, it's great to have you here. GUEST: Thank you for having me, I'm excited to be here! HOST: To start, could you share a bit about your personal experiences and insights related to Cultural Heritage Tourism Management? GUEST: Of course! I've spent over 15 years working in this field, from managing historical sites to developing sustainable tourism strategies. I've seen firsthand the power of heritage tourism to both preserve cultural heritage and stimulate local economies. HOST: That's fascinating. And what current industry trends do you think are most relevant to this course? GUEST: There are two key trends right now. First, the shift towards sustainable tourism practices, which respect the environment and local communities. Second, the use of technology in destination marketing and visitor experience management. HOST: Yes, those are important developments. Have you faced any challenges in the field or while teaching this subject? GUEST: Absolutely. One of the biggest challenges is balancing the need for economic growth with the need to preserve cultural heritage. It's a delicate balance, but with the right skills and strategies, it's definitely achievable. HOST: That's a crucial point. Looking to the future, what do you think the future holds for Cultural Heritage Tourism Management? GUEST: I believe we'll see even more emphasis on sustainability and community involvement. There's also a growing interest in lesser-known heritage sites, which presents a great opportunity for responsible, sustainable tourism development. HOST: Dr. Johnson, thank you so much for sharing your insights with us today. It's clear that this Executive Certificate program in Cultural Heritage Tourism Management will provide valuable skills and knowledge for professionals in this field. GUEST: Thank you! I'm looking forward to seeing how this program can make a difference in the industry.
