Executive Certificate in Behavioral Economics for Sales Training

About this Podcast

HOST: Welcome to our podcast, today we're talking with an expert in behavioral economics and sales training. Can you tell us a bit about yourself? GUEST: Sure, I've spent the last 20 years helping sales professionals improve their performance using behavioral science principles. HOST: Fascinating! Our topic today is your new course, the Executive Certificate in Behavioral Economics for Sales Training. What inspired you to create this program? GUEST: I noticed a gap between traditional sales techniques and the latest findings in behavioral economics. This course bridges that gap. HOST: That's great! So, how can behavioral science principles like framing, loss aversion, and anchoring impact sales? GUEST: They can significantly influence buyer decisions. For example, framing a sales pitch in terms of potential gains or losses can dramatically change outcomes. HOST: Interesting. And who is this course designed for - is it just for sales professionals or do managers and executives benefit too? GUEST: It's designed for anyone seeking a competitive edge in sales, from frontline reps to senior executives. HOST: I see. Now, as an expert, what challenges have you faced when applying behavioral economics to sales training? GUEST: The main challenge is overcoming skepticism. Some people are resistant to new ideas, but once they see the results, they quickly become believers. HOST: Indeed, results speak volumes. Where do you see the future of behavioral economics in sales and marketing? GUEST: I believe it will become standard practice as more businesses realize its potential for improving conversion rates and customer relationships. HOST: That sounds promising. Thank you for sharing your insights with us today. To our listeners, don't miss out on this unique opportunity to transform your sales approach with the Executive Certificate in Behavioral Economics for Sales Training. Sign up now and unlock the secrets to boosting sales performance!