Global Certificate Course in Social Media Strategy for Webinars

About this Podcast

HOST: Welcome to our podcast, today I'm thrilled to have [Guest's Name], an expert in social media strategy and the instructor of the new course "Global Certificate Course in Social Media Strategy for Webinars". Welcome! GUEST: Thanks for having me, I'm excited to be here! HOST: To start, could you share a bit about your experience with social media strategy for webinars? GUEST: Of course, I've spent over a decade helping businesses and educators leverage social media to increase webinar attendance and engagement. HOST: That's impressive! Now, as an expert, what current industry trends are you seeing in this field? GUEST: There's a growing emphasis on personalization and audience targeting. It's no longer about reaching the most people, but the right people. HOST: That makes sense. I imagine audience targeting can be quite challenging. Can you share any common obstacles you've encountered or seen others face in this area? GUEST: Absolutely. One of the biggest challenges is understanding how to use the data available to truly understand your audience. It requires both technical skills and a deep understanding of human behavior. HOST: I can see how that could be tricky. Now, looking to the future, where do you see social media strategy for webinars heading? GUEST: I believe we'll see even more integration of AI and machine learning for audience segmentation and content personalization. It's an exciting time! HOST: Indeed, it is. I'm sure your course will provide valuable insights into these trends and challenges. For those considering enrolling, what can they expect to gain from this course? GUEST: They'll walk away with practical skills in content marketing, social media scheduling, and audience targeting. Plus, they'll receive a globally recognized certificate upon completion. HOST: That sounds like a fantastic opportunity. Thanks for joining us today and sharing your insights! GUEST: My pleasure, thanks for having me!