Certificate Programme in Design Ideation

Published on June 23, 2025

About this Podcast

HOST: Welcome to our podcast, today I'm thrilled to have [Guest's Name], an expert in design ideation and the instructor of the Certificate Programme in Design Ideation. Can you tell us a bit about your personal experiences and insights related to this course topic? GUEST: Absolutely, I've spent over a decade in the design industry, working with various companies to help them innovate and solve problems through creative design thinking. This course is a distillation of those experiences, aimed at helping students unlock their creative potential. HOST: That's fantastic. And how does this course fit into current industry trends? What are some challenges faced in the field or while learning/teaching this subject? GUEST: The design world is rapidly evolving, with a growing emphasis on human-centered design and user experience. This course addresses these trends by teaching creative problem-solving techniques, innovative design thinking processes, and essential skills like sketching, prototyping, and user research. One challenge is helping students overcome their fear of being judged while ideating, as it's crucial to embrace imperfection to foster creativity. HOST: I can imagine that can be tough. Now, what do you think the future holds for this area or industry? How will this course prepare students for it? GUEST: As technology advances, design will continue to play a vital role in shaping our world. This course equips students with the skills to adapt and thrive in this ever-changing landscape. By building a strong design portfolio and gaining practical experience through hands-on projects and collaborative workshops, students will be well-prepared to boost their career prospects in various design fields. HOST: That's reassuring. Thank you for sharing your insights with us today. We're excited to see how this course will help aspiring designers, entrepreneurs, and innovators transform their ideas into reality. GUEST: My pleasure. I'm looking forward to seeing the amazing things our students will accomplish.

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