Certificate Programme in Online Shopping Social Commerce
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the exciting world of online shopping and social commerce. Can you tell us a bit about this booming landscape? GUEST: Absolutely! Social commerce is exploding right now, offering huge opportunities for entrepreneurs and marketers to drive sales through social media. HOST: That's fascinating. How can people master e-commerce platforms and influencer marketing techniques in this context? GUEST: It's all about understanding your audience and building authentic relationships with them. Our course covers these strategies in detail, helping you to create effective campaigns and boost online sales. HOST: Speaking of your course, what inspired you to create the 'Certificate Programme in Online Shopping Social Commerce'? GUEST: We saw a growing need for practical skills in this area, and wanted to help learners improve their employability and business acumen. The course covers everything from social media marketing to customer relationship management in the online context. HOST: Considering the current industry trends, what are some challenges faced in the field or while learning/teaching this subject? GUEST: Staying up-to-date with the latest platforms and features can be challenging, as can measuring the ROI of social commerce campaigns. Our course addresses these issues, providing actionable insights and best practices. HOST: It's amazing how quickly things change in this space. Looking ahead, what do you think the future holds for online shopping and social selling? GUEST: I believe we'll see even more integration between social media, e-commerce, and CRM, with a growing emphasis on personalized, one-to-one marketing. Our course is designed to prepare learners for this exciting future. HOST: Thank you so much for joining us today and sharing your insights. We're confident that our listeners will find your course incredibly valuable. To learn more, visit our website and enroll today!
