Certificate Programme in Online Shopping Social Commerce

About this Podcast

HOST: Welcome to our podcast, today we're talking with an expert about the exciting world of online shopping social commerce. Can you tell us a bit about this booming landscape? GUEST: Sure, social commerce is all about using social media platforms for product promotion and sales. It's a rapidly growing field with huge potential. HOST: That sounds fascinating! And your course equips learners with the skills to thrive in this environment. Let's discuss social media marketing strategies for driving sales. What are some key points? GUEST: We cover creating engaging content, targeting the right audience, and using analytics for optimization. It's about building relationships and trust, which leads to conversions. HOST: Absolutely, trust is crucial in any business transaction. Now, let's talk about mastering e-commerce platforms and influencer marketing techniques. How do these fit into the picture? GUEST: E-commerce platforms like Shopify or WooCommerce provide the infrastructure for online stores. Influencer marketing leverages popular figures on social media to promote products, boosting visibility and credibility. HOST: Makes sense. Customer relationship management or CRM in the online context must be quite different from traditional methods. What insights does your course offer here? GUEST: Online CRM focuses on digital touchpoints, personalized communication, and data-driven decisions. The course covers tools and strategies to manage customer interactions effectively in the digital space. HOST: With all these skills, course participants can certainly boost their online sales. Final question - where do you see the future of online shopping and social selling going? GUEST: The future is bright! With advancements in AI, VR, and AR, we expect more immersive shopping experiences. Also, the continuous growth of social media platforms will offer endless opportunities for social selling. HOST: It's an exciting time for sure. Thank you for sharing your insights and the details of your course. We hope our listeners take advantage of this opportunity to unlock their potential in online shopping and social selling.