Career Advancement Programme in Behavioral Economics for Entrepreneurship
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we have Dr. Jane Smith, an expert in behavioral economics and the instructor of our new Career Advancement Programme, "Behavioral Economics for Entrepreneurship." Hi Jane, pleasure to have you here! GUEST: Thanks for having me, excited to be here! HOST: So, let's start with your personal experience, Jane. How did you get into behavioral economics, and what inspired you to create this course for entrepreneurs? GUEST: I've always been fascinated by human behavior and decision-making. In my corporate career, I saw how understanding consumer psychology could significantly improve business outcomes. That's what inspired me to create this practical course for entrepreneurs. HOST: That's fascinating! Now, let's discuss current industry trends. How does behavioral economics play a role in today's entrepreneurial landscape? GUEST: Behavioral economics is becoming increasingly important in entrepreneurship. It helps businesses better understand their customers, design more persuasive marketing strategies, and create products that truly meet customer needs. HOST: I see. Now, what are some challenges you faced when designing this course, or that you anticipate students might encounter while learning? GUEST: The biggest challenge is that behavioral economics can be quite counterintuitive. People often think they already understand how consumers behave, but this course challenges those assumptions and offers new frameworks. HOST: That's a great point. Now, wrapping up, where do you see the future of behavioral economics in entrepreneurship going? GUEST: I believe behavioral economics will become a must-have skill set for entrepreneurs. As businesses increasingly focus on customer experience and personalization, understanding consumer behavior and nudging techniques will become even more critical. HOST: Dr. Jane Smith, thank you so much for joining us today and sharing your insights on the Career Advancement Programme in Behavioral Economics for Entrepreneurship! GUEST: My pleasure, thank you for having me!
