Postgraduate Certificate in Informal Economy Marketing
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be speaking with an expert in the field of informal economy marketing. Can you tell us a bit about your experience and what drew you to this area? GUEST: Sure, I've spent over 15 years working with micro-businesses in emerging markets. I was attracted to informal economy marketing because it presents unique challenges and opportunities that aren't covered in traditional marketing courses. HOST: That's fascinating! Could you share some current trends in informal economy marketing? GUEST: Absolutely, one trend is the increasing importance of digital marketing strategies. Many informal businesses now operate online, so understanding how to reach these consumers digitally is crucial. HOST: And how does brand building fit into this? GUEST: Brand building is more important than ever. In a crowded informal market, a strong brand can help small businesses stand out and gain trust from consumers who may be wary of unfamiliar brands. HOST: You mentioned consumer behavior in informal settings - could you elaborate on that? GUEST: Sure, understanding consumer behavior in these settings can be quite different than in formal economies. Factors like income instability, lack of education, and cultural norms all play a role. HOST: That sounds complex. What about financial literacy for micro-businesses? GUEST: Financial literacy is a major challenge. Many micro-entrepreneurs struggle with basic financial concepts, making it difficult for them to manage their finances effectively and grow their businesses. HOST: So, how does this course address these challenges? GUEST: Our Postgraduate Certificate in Informal Economy Marketing equips learners with the skills to tackle these issues head-on. We cover topics like digital marketing strategies, brand building, consumer behavior, and financial literacy. HOST: That's impressive. Any thoughts on the future of this field? GUEST: I believe we'll see continued growth in informal economies, especially in developing countries. This presents both challenges and opportunities for marketers who are equipped to navigate this unique landscape. HOST: Well, thank you for sharing your insights with us today. It's clear that this course offers valuable knowledge and skills for anyone looking to make a difference in the informal economy. GUEST: Thank you for having me. I'm excited to see more people engaging with this important field.
