Postgraduate Certificate in Informal Economy Marketing
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have [Guest's Name], an expert in marketing and informal economies. We're here to discuss the Postgraduate Certificate in Informal Economy Marketing. Can you tell us more about this course? GUEST: Absolutely, this program is designed to help entrepreneurs, policymakers, and researchers effectively market businesses in the informal sector. It focuses on unique marketing challenges, digital strategies, brand building, and consumer behavior in these settings. HOST: That sounds fascinating. From your experience, what are some of the most common challenges in marketing informal businesses? GUEST: One major challenge is the lack of financial literacy among micro-businesses. Another is navigating regulatory complexities while building sustainable business models. HOST: I see. And how does the course address these issues? GUEST: The course offers modules on financial literacy and regulatory navigation. It also encourages students to develop innovative, sustainable business models that consider the unique contexts of informal economies. HOST: That's great to hear. Now, let's talk about the future. With the increasing digitization of economies, where do you see the role of informal economy marketing evolving? GUEST: Digital marketing strategies will become even more critical. We'll see a growing emphasis on harnessing digital tools to reach consumers in the informal sector, understand their behavior, and build strong, recognizable brands. HOST: It's clear that this course is at the forefront of these trends. Lastly, how can this course help professionals advance their careers and contribute to the growth of informal economies? GUEST: By equipping learners with the skills to tackle the unique challenges of informal economy marketing, this course can open up new career opportunities and empower professionals to make a real impact in these economies. HOST: Thank you for sharing your insights with us today. I'm sure our audience has gained a lot from this conversation. To learn more about the Postgraduate Certificate in Informal Economy Marketing, visit our website and explore the program details today!
