Advanced Certificate in Instagram Guides for HostPapa Platforms
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the ever-changing landscape of digital marketing. I'm thrilled to have Sarah, an Instagram expert and instructor for the Advanced Certificate in Instagram Guides for HostPapa Platforms, join us today. Sarah, could you please share a bit about your personal experiences that led you to specialize in Instagram Guides? GUEST: Of course! I've always been passionate about visual storytelling, and Instagram provides a unique platform for that. When I discovered the Guides feature, I saw an opportunity to help businesses create more engaging content and connect with their audience on a deeper level. HOST: That's fascinating. Can you tell us about any current industry trends related to Instagram Guides that our listeners should be aware of? GUEST: Absolutely. Brands are increasingly leveraging product Guides to showcase their offerings in a more comprehensive and user-friendly way. Additionally, educational resources and travel itineraries in Guide format are becoming popular for enabling interactive learning experiences. HOST: That sounds like a great way to offer value to potential customers. Now, what are some challenges you've faced or observed when it comes to businesses effectively using Instagram Guides? GUEST: One challenge is optimizing Guides for SEO since Instagram's algorithm isn't as developed as other platforms. Additionally, measuring the performance of Guides can be tricky as analytics aren't as robust as we'd like them to be. HOST: Those are valid concerns. As an instructor, how do you address these challenges in your course? GUEST: We provide practical tips and strategies for SEO optimization and teach participants how to analyze key performance metrics to gauge success. HOST: That's fantastic. Lastly, where do you see the future of Instagram Guides heading in the digital marketing space? GUEST: I believe Instagram Guides will become an essential part of any robust social media strategy, offering businesses an engaging and interactive way to reach their audience and drive traffic to their websites. HOST: Well, Sarah, thank you so much for sharing your insights and experiences with us today. I'm sure our listeners have gained valuable knowledge about the potential of Instagram Guides for their businesses. GUEST: My pleasure! Thanks for having me on the show.
