Executive Certificate in Leveraging Snapchat for Political Campaigns

About this Podcast

HOST: Welcome to our podcast, today we're talking with an expert about the exciting world of political campaigns on Snapchat. Can you tell us a bit about your experience in this field? GUEST: Absolutely, I've spent over a decade working in digital marketing and political communications, and I've seen firsthand how powerful Snapchat can be for political outreach. HOST: That's impressive! So, what makes Snapchat such a unique platform for political campaigns? GUEST: Well, Snapchat's audience is primarily visual, so it's a great place for creating engaging, visually-appealing content that resonates with younger voters. Plus, features like filters and lenses can help make campaign messages more fun and shareable. HOST: I see. And what are some of the key strategies that your course covers for leveraging Snapchat in political campaigns? GUEST: We cover everything from content creation and audience targeting to data analytics and election advertising best practices. The goal is to give students a comprehensive understanding of how to use Snapchat effectively for political engagement. HOST: That sounds like a really useful course for anyone working in political campaigns. What are some of the challenges you've faced in teaching this subject? GUEST: One challenge is that Snapchat is constantly evolving, so it's important to stay up-to-date with the latest features and trends. Another challenge is that political campaigns often have limited resources, so we focus on strategies that are cost-effective and can be implemented quickly. HOST: That's a great point. And where do you see the future of Snapchat and political campaigns going? GUEST: I think we'll continue to see more and more political campaigns using Snapchat to reach voters, especially as younger generations become more politically engaged. I also think we'll see more innovative uses of Snapchat's features, like geofilters and augmented reality lenses, to create more immersive and engaging political content. HOST: That's really exciting! Thank you so much for joining us today and giving us a glimpse into the world of Snapchat and political campaigns. GUEST: Thanks for having me! It's been a pleasure.