Advanced Certificate in Marine Conservation Media Relations
Published on June 24, 2025
About this Podcast
HOST: Welcome to the podcast! Today, we're talking with Dr. Jane Oceanus, a renowned marine conservationist and the lead instructor for the Advanced Certificate in Marine Conservation Media Relations. Dr. Oceanus, welcome! GUEST: Thanks for having me! I'm excited to chat about this important topic. HOST: To start, could you share a bit about your personal experiences that led you to create this course? GUEST: Absolutely. I've spent decades working in marine conservation, and I've seen firsthand how critical effective communication is. This course helps professionals craft compelling narratives to engage diverse audiences in ocean conservation. HOST: That's fantastic. And what current industry trends do you think are most relevant to this course? GUEST: Social media is a game-changer. It allows us to reach wider audiences and tailor messages for specific demographics. The course covers social media engagement strategies and crisis communication, which are essential skills in today's digital world. HOST: Indeed, those skills are in high demand. Now, what challenges have you faced in teaching this subject, or that your students often encounter? GUEST: One common challenge is translating complex scientific data into accessible language. We address this by focusing on storytelling techniques that make technical information engaging and understandable for various audiences. HOST: Great point. Looking forward, where do you see the future of marine conservation media relations heading? GUEST: I believe we'll see an increased emphasis on virtual reality and immersive experiences. These tools can transport people underwater and create powerful emotional connections to our oceans, driving action for conservation. HOST: That's both exciting and inspiring! Before we wrap up, any final thoughts for our listeners considering this course? GUEST: If you're passionate about ocean advocacy, this course will equip you with the skills to become a powerful voice for our oceans. Join us and elevate your impact in marine conservation! HOST: Dr. Jane Oceanus, thank you so much for sharing your insights and experiences with us today! GUEST: My pleasure! Thanks for having me.
