Certified Specialist Programme in Fashion Industry Marketing
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Anna, an expert in fashion industry marketing and the instructor of our new course, "Certified Specialist Programme in Fashion Industry Marketing." Anna, could you briefly tell us about this exciting new program? GUEST: Absolutely! This program is designed for aspiring and current marketing professionals who want to dive deep into luxury brands, digital marketing strategies, and consumer behavior in the fashion world. HOST: That sounds fascinating. How did you get into fashion industry marketing, and what do you enjoy most about it? GUEST: I started my career in retail, but I quickly became interested in understanding consumer psychology and how to effectively market fashion products. I love the constant change and creativity in this field; it's always evolving, and there's always something new to learn. HOST: Speaking of new trends, what are some current trends in fashion marketing that students can expect to learn about in your course? GUEST: We'll cover topics like sustainable fashion, virtual and augmented reality experiences, and influencer marketing. These trends are shaping the future of fashion marketing, and understanding them is essential for success. HOST: Those are definitely hot topics. Now, what challenges have you faced teaching fashion marketing, and how do you help students overcome them? GUEST: One challenge is the rapid pace of change in digital marketing. To address this, I incorporate real-world case studies and hands-on exercises, so students can apply their knowledge and stay up-to-date. HOST: That's a great approach. Lastly, where do you see the future of fashion marketing heading, and how does your course prepare students for these changes? GUEST: The future of fashion marketing is increasingly digital and data-driven. Our course equips students with the skills to analyze market trends, develop effective digital marketing strategies, and measure their success through data analysis. HOST: Anna, thank you so much for sharing your insights with us today. I'm sure our listeners are excited to learn more about the "Certified Specialist Programme in Fashion Industry Marketing." For more information, be sure to check out our website and sign up today!
