Executive Certificate in Using Facebook Live for Real-Time Marketing
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Sarah, an expert in social media marketing and the instructor of the new course "Executive Certificate in Using Facebook Live for Real-Time Marketing". Sarah, could you start by sharing what inspired you to create this course? GUEST: Absolutely, I've seen firsthand how powerful Facebook Live can be for brands looking to connect with their audience in real-time. I wanted to create a course that equips marketing professionals with the skills they need to leverage this tool effectively. HOST: That's fantastic. Could you tell us a bit more about the key aspects of this course? What will students learn? GUEST: Sure, the course focuses on using Facebook Live for brand building and engagement. Students will learn how to plan effective live streams, master video production techniques, and analyze performance metrics. They'll also develop a content strategy that maximizes reach and drives customer interaction. HOST: It sounds like a comprehensive program. Now, as an expert in this field, could you share some current industry trends relevant to the course? GUEST: Absolutely, one trend is the increasing importance of authenticity in marketing. Live video provides an unedited, unscripted view of a brand, which can help build trust with the audience. Another trend is the growing use of micro-influencers for live video campaigns. They can provide a more personal and relatable perspective than larger influencers or brands. HOST: Those are interesting trends. Have you faced any challenges in teaching this subject or seen any among students learning it? GUEST: Yes, one challenge is helping students overcome the fear of live video. It can be intimidating to broadcast yourself without the safety net of editing. But once they get past that, they often find that the authenticity of live video is a powerful tool. HOST: That's a great point. Looking forward, where do you see the future of using Facebook Live for real-time marketing? GUEST: I believe we'll see even more integration with e-commerce, allowing brands to sell products directly during live streams. We might also see more use of virtual reality and augmented reality to create more immersive live experiences. HOST: Very exciting! Thank you, Sarah, for sharing your insights and experiences with us today. The "Executive Certificate in Using Facebook Live for Real-Time Marketing" is now open for enrollment. Don't miss this opportunity to transform your digital marketing strategy!
