Certified Specialist Programme in Twitter Marketing for Small Businesses
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Sarah, an expert in social media marketing and the instructor of the "Certified Specialist Programme in Twitter Marketing for Small Businesses". Sarah, can you tell us a bit about this course and what inspired you to create it? GUEST: Absolutely! This course is designed to empower small business owners and marketers to harness the power of Twitter for their businesses. I noticed a gap in accessible, comprehensive Twitter marketing training, especially for small businesses, and wanted to address that. HOST: That's fantastic. In your experience, what are some current industry trends in Twitter marketing that course attendees can expect to learn about? GUEST: In the course, we cover topics like effective content creation, engagement strategies, and Twitter analytics. We also delve into the latest trends, such as the use of Twitter Spaces and influencer marketing on the platform. HOST: Twitter Spaces is relatively new and gaining popularity. Now, every industry has its unique challenges. What challenges did you face while designing this course, and how did you overcome them? GUEST: One challenge was ensuring the course content remained relevant and practical for various types of small businesses. I addressed this by incorporating real-world examples, case studies, and hands-on exercises to help attendees apply the concepts to their own businesses. HOST: That's a great approach. Now, looking ahead, where do you see the future of Twitter marketing, and how does this course prepare attendees for what's to come? GUEST: I believe Twitter will continue to evolve and grow, offering new opportunities for businesses to reach their target audience. By completing this course, attendees will have a solid foundation in Twitter marketing, enabling them to adapt and thrive as the platform and industry continue to change. HOST: Indeed, adaptability is crucial in today's fast-paced world. Sarah, thank you for sharing your insights on the "Certified Specialist Programme in Twitter Marketing for Small Businesses". We're excited to see the impact this course will have on small businesses looking to maximize their Twitter presence. GUEST: Thank you for having me! It's been a pleasure discussing the course and its potential to help small businesses succeed on Twitter.
