Certificate Programme in Behavioral Economics for Ethical Decision Making in Marketing
Published on June 24, 2025
About this Podcast
HOST: Welcome to the podcast! Today, we're talking with Dr. Jane Doe, an expert in behavioral economics and the instructor for our new course, "Certificate Programme in Behavioral Economics for Ethical Decision Making in Marketing." Dr. Doe, can you tell us what drew you to this field? GUEST: Absolutely! I've always been fascinated by how people make decisions, and behavioral economics offers a unique lens to explore that. It bridges the gap between economics and psychology, helping us understand the irrational forces that drive our choices. HOST: That's fascinating! Now, how is behavioral economics impacting the marketing industry today? GUEST: Behavioral economics is revolutionizing marketing. By understanding cognitive biases, nudges, and framing effects, marketers can create more ethical and effective strategies. It's a game-changer for those who want to respect consumer autonomy and promote well-being. HOST: Speaking of ethical marketing, what are some challenges you've faced or seen in implementing these strategies? GUEST: One challenge is ensuring that businesses understand the long-term benefits of ethical marketing. It can be tempting to prioritize short-term gains, but taking the high road often leads to better consumer relationships and long-term success. HOST: That's a great point. Looking to the future, where do you see behavioral economics and ethical marketing heading? GUEST: I believe we'll continue to see a shift toward more responsible marketing practices. As consumers become more aware of manipulative tactics, businesses that prioritize ethical decision-making will stand out and thrive. HOST: Dr. Doe, thank you for sharing your insights on this exciting new course! For our listeners, be sure to check out the "Certificate Programme in Behavioral Economics for Ethical Decision Making in Marketing" and learn how to harness the power of behavioral economics for ethical marketing strategies. Thanks for joining us today! GUEST: Thanks for having me! It was a pleasure.
