Executive Certificate in Social Media Ethics and Responsibility
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with Dr. Jane Smith, the instructor of the new Executive Certificate in Social Media Ethics and Responsibility. Dr. Smith, can you tell us what inspired you to create this course? GUEST: Absolutely, I've seen many professionals struggling to navigate the complex ethical landscape of social media. This course aims to provide them with the necessary skills and knowledge. HOST: That sounds incredibly relevant in today's digital age. In your experience, what are some of the key challenges that marketing managers, communications professionals, and influencers face when it comes to ethical social media use? GUEST: Privacy concerns, misinformation, and maintaining brand reputation are some significant challenges. It's crucial for professionals to understand these issues and learn how to manage them effectively. HOST: I couldn't agree more. And I imagine content creation, crisis communication, and community management are essential components of the course as well? GUEST: Yes, indeed. We delve into best practices for content creation, handling crises, and managing online communities. These skills are invaluable in building trust and enhancing brand authenticity. HOST: With the rapid evolution of digital environments, how do you keep the course content up-to-date and relevant? GUEST: We continuously monitor industry trends and incorporate them into the curriculum. This way, learners can gain a competitive advantage by staying ahead of the curve. HOST: That's fantastic. Lastly, what do you envision for the future of social media ethics and responsibility? GUEST: I believe it will become increasingly important as technology advances. Our goal is to empower professionals to lead responsible social media engagement, shaping a more ethical digital world. HOST: Thank you, Dr. Smith, for sharing your insights and expertise with us today. We're excited to see the positive impact this course will have on the industry. GUEST: Thank you for having me. I'm looking forward to seeing the changes it will bring, too.
