Graduate Certificate in Behavioral Economics for Recruitment
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be speaking with an expert in Behavioral Economics and Recruitment. Can you tell us a bit about your background and how you got into this field? GUEST: Sure, I've spent over 15 years in HR, and I've always been fascinated by how candidates make decisions. I discovered Behavioral Economics a few years ago and found it revolutionized my approach to recruitment. HOST: That's fascinating! Now let's talk about this new Graduate Certificate in Behavioral Economics for Recruitment. What motivated you to create this course, and who is it designed for? GUEST: I noticed a gap in the market for a course that combines Behavioral Economics with Recruitment. This program is designed for HR professionals, talent acquisition specialists, and hiring managers who want to optimize their recruitment processes and improve candidate experience. HOST: Interesting. Can you give us a sense of some of the key topics covered in the course? GUEST: Absolutely, we delve into candidate decision-making, cognitive biases, effective recruitment strategies, persuasion techniques, behavioral interviewing, and data-driven decision-making. HOST: That sounds like a comprehensive program. In your experience, what are some of the biggest challenges recruiters face in implementing these strategies? GUEST: Time and resources are always a challenge. But another obstacle is the resistance to change. Many recruiters are used to traditional methods and may be hesitant to adopt new approaches. HOST: How do you address that in the course? GUEST: We provide real-world examples and case studies to show how these strategies can be implemented and the benefits they can bring. We also encourage participants to share their own experiences and challenges. HOST: That's great. Now, looking to the future, where do you see the field of Behavioral Economics in Recruitment heading? GUEST: I believe we'll see more and more recruiters adopting these strategies as they become more aware of their power. The future of recruitment is about understanding human behavior and using that understanding to attract top talent. HOST: Well said. Thank you so much for joining us today and giving us a sneak peek into this exciting new course. GUEST: My pleasure, thank you for having me.
