Certified Specialist Programme in Behavioral Economics for Market Research
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Jane Smith with us, an expert in behavioral economics and market research. We're here to talk about the Certified Specialist Programme in Behavioral Economics for Market Research. So, Jane, let's start with you sharing your experience working in this field. GUEST: Thanks for having me! I've been a market researcher for over 15 years, and applying behavioral economics to my work has been a game-changer. It's fascinating to understand the psychology behind consumer decisions. HOST: Absolutely! And how do you see this field evolving in the industry? GUEST: Behavioral economics is becoming increasingly important in market research. Businesses now realize that traditional methods often fail to capture the whole picture of consumer behavior, and this is where behavioral economics shines. HOST: That's interesting. Now, what challenges have you faced while teaching this subject, or what challenges do learners usually encounter? GUEST: Some learners find it challenging to grasp the experimental design and data analysis techniques. However, with practice and the right resources, they can master these skills and apply them to market research projects. HOST: Great insights! Now, looking to the future, how do you envision the role of behavioral economics in market research? GUEST: I believe behavioral economics will continue to play a significant role in market research, helping businesses develop predictive models and effective marketing strategies based on a deeper understanding of consumer decision-making and cognitive biases. HOST: That's an exciting outlook! Thank you, Dr. Jane Smith, for sharing your expertise and insights on the Certified Specialist Programme in Behavioral Economics for Market Research. We hope our listeners will be inspired to explore this valuable certification and transform their market research approach.
