Certified Specialist Programme in Behavioral Economics for Market Research
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be joined by Dr. Jane Smith, a renowned expert in behavioral economics and the lead instructor for the Certified Specialist Programme in Behavioral Economics for Market Research. Dr. Smith, it's great to have you here. GUEST: Thank you for having me, I'm excited to discuss this fascinating subject! HOST: Let's dive right in. Can you share what initially drew you to behavioral economics and how it has influenced your career in market research? GUEST: Absolutely! Behavioral economics bridges the gap between economics and psychology, allowing us to better understand consumer decision-making. This perspective has been invaluable in my market research career, enabling me to design more effective research studies and strategies. HOST: That's fascinating. And how does this course help learners gain a competitive edge in the market research industry? GUEST: This program teaches cutting-edge skills in experimental design, data analysis, and behavioral insights application. Learners will develop predictive models and marketing strategies that set them apart in the industry, ultimately boosting their career prospects. HOST: I see. As someone who's both an expert and an instructor, what challenges do you face when teaching behavioral economics, and how do you address them? GUEST: One challenge is helping learners grasp the numerous cognitive biases and heuristics. To tackle this, I use real-world examples and interactive activities to make the content engaging and relatable, ensuring a solid understanding of these concepts. HOST: That's great to hear! Lastly, where do you see the future of behavioral economics in market research, and what impact do you think this course will have on the industry? GUEST: Behavioral economics will continue to play a significant role in market research, as businesses increasingly recognize its value in understanding consumer behavior. Our course contributes to this growing field by equipping learners with the necessary skills to drive innovation and success in market research. HOST: Dr. Smith, thank you so much for sharing your insights and experiences with us today. It's been an absolute pleasure and a true learning experience. GUEST: Thank you for having me! It's been a joy to discuss this topic with you, and I hope our conversation has inspired listeners to explore the Certified Specialist Programme in Behavioral Economics for Market Research.
