Executive Certificate in Personal Branding through Snapchat
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the latest trends and strategies in personal branding. I'm thrilled to have Michelle, an expert in Snapchat branding, joining us today. Michelle, can you tell us a bit about your background and how you got into teaching Snapchat personal branding? GUEST: Sure! I started my career as a marketer and quickly realized the power of social media for personal branding. Snapchat's unique features, like ephemeral content and augmented reality, inspired me to develop a course that helps executives, entrepreneurs, and influencers make the most of this platform. HOST: That's fascinating. Snapchat has evolved quite a bit since its early days. What current trends or features do you think are most relevant to personal branding? GUEST: Definitely. Snapchat's AR lenses and filters offer incredible opportunities for visual storytelling, while the Spotlight feature allows users to reach wider audiences. Additionally, Snapchat's analytics tools have improved significantly, helping users measure and refine their content strategy. HOST: Those are valuable insights. Now, with any new platform or tool, there must be challenges. What are some common obstacles you've seen learners face when building their personal brand on Snapchat? GUEST: One challenge is understanding how to create engaging content within Snapchat's fast-paced, disappearing format. Another is learning to adapt traditional branding strategies to Snapchat's unique features and audience behaviors. HOST: Great points. Looking ahead, how do you see Snapchat and personal branding evolving in the future? GUEST: I believe Snapchat will continue to prioritize user experience and creative tools, making it even more attractive for personal branding. As the platform grows, I expect to see increased integration with other social media channels and more sophisticated analytics. HOST: Exciting times ahead for Snapchat and personal branding! Thank you, Michelle, for sharing your expertise and insights on the Executive Certificate in Personal Branding through Snapchat. We're confident that our listeners will find this course invaluable in elevating their personal brands. GUEST: Thank you for having me! It's been a pleasure sharing my thoughts on this dynamic and engaging platform. I look forward to seeing how our course participants transform their online images through Snapchat.
