Masterclass Certificate in Sustainable Tourism Marketing and Promotion
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Anna, an expert in sustainable tourism marketing and promotion. Anna, could you tell us a bit about your experience in this field? GUEST: Absolutely, I've spent over a decade working with tourism operators, helping them develop and implement sustainable marketing strategies. It's a passion of mine to promote responsible travel. HOST: That's fantastic! Now, let's dive into the 'Masterclass Certificate in Sustainable Tourism Marketing and Promotion' that you're teaching. Can you share what inspired you to create this course? GUEST: Absolutely. I saw a need for professionals in the tourism industry to understand the importance of sustainability and how to market it effectively. This course provides the skills and knowledge to do just that. HOST: Interesting. Can you share some current trends in sustainable tourism marketing? GUEST: Sure. There's a growing demand for authentic, local experiences that have a low environmental impact. Digital marketing is also a key trend, with social media and content marketing playing a significant role. HOST: That's so true. Now, what challenges have you faced or seen others face when it comes to implementing sustainable marketing strategies? GUEST: One of the main challenges is changing the mindset of both businesses and travelers. Sustainability often requires a shift in thinking and practice, which can be met with resistance. But the rewards are worth it. HOST: Absolutely. And finally, where do you see the future of sustainable tourism heading? GUEST: I believe sustainable tourism will become the norm, not the exception. As more businesses and travelers understand the importance of sustainability, we'll see a shift towards responsible, ethical travel practices. HOST: That's a hopeful outlook. Thank you, Anna, for your insights into the 'Masterclass Certificate in Sustainable Tourism Marketing and Promotion'. It's been a pleasure having you on the show. GUEST: Thank you for having me. It's been a pleasure.
