Postgraduate Certificate in TikTok Content Strategy
Published on June 24, 2025
About this Podcast
HOST: Welcome to the show, and today we're diving into a fascinating topic: TikTok Content Strategy. I'm thrilled to have our guest, an expert in this field. Can you tell us a little bit about your experience and what led you to teach this course? GUEST: Thanks for having me! I've spent over a decade in social media marketing, and I noticed the explosive growth of TikTok and its unique algorithm. I wanted to help marketers and content creators leverage this platform effectively. HOST: That's fantastic. Now, let's talk about the course. It's a Postgraduate Certificate in TikTok Content Strategy. Can you share some current trends in TikTok marketing and influencer collaborations that you cover in the course? GUEST: Absolutely. We discuss the importance of authenticity, user-generated content, and creative storytelling. Also, the rise of nano and micro-influencers, who often have higher engagement rates compared to mega-influencers. HOST: Interesting. And what are some challenges that students might face when learning about TikTok content strategy, and how does the course address them? GUEST: Some students struggle with understanding the algorithm and creating content that resonates with their target audience. The course offers practical tips, case studies, and hands-on projects to help them overcome these challenges. HOST: It's great to hear that the course is so hands-on. Now, let's look to the future. How do you see TikTok and its content strategy evolving over the next few years? GUEST: I believe we'll see more integration with e-commerce, live streaming, and advanced analytics. It's crucial for marketers to stay updated and adapt their strategies accordingly. HOST: Indeed, staying ahead of the curve is vital. Thank you for sharing your insights and experiences with us today. I'm sure our listeners have gained valuable knowledge about the Postgraduate Certificate in TikTok Content Strategy. GUEST: My pleasure. Thanks for having me, and I encourage anyone interested to explore the program details and enroll today!
