Postgraduate Certificate in Cross-Cultural Negotiation for Destination Management Organizations
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today we're lucky to have Dr. Sarah Jones, an expert in cross-cultural negotiation and the lead instructor for a new course titled "Postgraduate Certificate in Cross-Cultural Negotiation for Destination Management Organizations". Sarah, could you briefly tell us about the importance of cross-cultural negotiation in destination management? GUEST: Absolutely, it's essential for professionals in tourism, hospitality, and events to understand how to navigate complex international collaborations. By learning effective communication strategies, conflict resolution techniques, and cultural intelligence, they can build strong partnerships with global stakeholders. HOST: That sounds fascinating. Could you share some personal experiences or insights related to the course topic? GUEST: Of course. I've seen firsthand how crucial it is to understand intercultural communication styles. For instance, in some cultures, direct eye contact is considered assertive, while in others, it might be seen as disrespectful. Being aware of these nuances can significantly impact the success of cross-cultural partnerships. HOST: You're right, and those nuances can make or break a deal. Now, let's talk about current industry trends relevant to the course. What do you think are the most significant trends? GUEST: The globalized tourism sector demands that professionals be well-versed in international business negotiation skills. Additionally, the increasing emphasis on sustainability and responsible tourism practices calls for stronger cross-cultural understanding and collaboration. HOST: That's a great point. Now, let's discuss challenges faced in the field or while learning/teaching this subject. Can you share some of the obstacles you've encountered? GUEST: One challenge is the language barrier, but even when language isn't a problem, understanding cultural nuances can be difficult. Another challenge is dealing with different time zones and ensuring effective virtual communication. HOST: Interesting. Lastly, could you share your thoughts on the future of cross-cultural negotiation in destination management? GUEST: As the world becomes more interconnected, cross-cultural negotiation skills will become even more critical for professionals in this industry. The ability to build strong partnerships, resolve conflicts, and lead international teams will be vital for success. HOST: Dr. Sarah Jones, thank you for sharing your insights and experiences with us today. We're confident that this course will help many professionals in the field boost their employability and unlock their potential for successful cross-cultural partnerships. To learn more about the course, please visit our website!
