Professional Certificate in Snapchat for Digital Marketing Agencies
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the new course, "Professional Certificate in Snapchat for Digital Marketing Agencies". Can you tell us a bit about this course? GUEST: Absolutely, this course is designed to help digital marketing agencies leverage Snapchat's unique advertising potential. It covers Snapchat Ads Manager, geofilters, lenses, and storytelling strategies. HOST: That sounds fascinating. Snapchat is a platform that's often overlooked in digital marketing. Why do you think it's important for agencies to master Snapchat marketing? GUEST: Snapchat has a young, engaged user base that's difficult to reach through other platforms. Mastering Snapchat can help agencies boost their services and client ROI. HOST: I see. And what are some of the current trends in Snapchat marketing that agencies should be aware of? GUEST: There's a growing focus on augmented reality and interactive content. Brands are also using Snapchat to provide behind-the-scenes looks and exclusive promotions. HOST: That's really interesting. Now, every course has its challenges. From your perspective, what are some of the biggest challenges in learning or teaching Snapchat marketing? GUEST: The fast-paced nature of the platform can be challenging. It's also important to understand the unique demographic and their behavior on Snapchat. HOST: That makes sense. Looking forward, where do you see the future of Snapchat marketing going? GUEST: I believe we'll see even more integration with e-commerce, and the platform will continue to innovate with new advertising formats. HOST: Well, thank you for sharing your insights with us today. This course seems like a great opportunity for digital marketing professionals, social media managers, and agency owners to enhance their Snapchat marketing skills. GUEST: Thank you. I'm excited to see what agencies can do with these new skills.
