Career Advancement Programme in Behavioral Economics for Consumer Behavior Analysis
Published on June 26, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Jane Smith with us, an expert in behavioral economics and the instructor of the Career Advancement Programme in Behavioral Economics for Consumer Behavior Analysis. Welcome, Jane! GUEST: Thanks for having me, excited to be here! HOST: To start, can you share a bit about your personal experiences and insights related to this course topic? GUEST: Sure! I've spent over 15 years in consumer research, and behavioral economics has been instrumental in uncovering insights that traditional methods often miss. HOST: That's fascinating. How about current industry trends relevant to the course? GUEST: More businesses are recognizing the value of behavioral economics in marketing, sales, and product development. It's a growing field with lots of opportunities. HOST: What challenges have you faced in the field or while teaching this subject? GUEST: Making complex concepts accessible can be challenging, but I enjoy breaking them down into practical skills that learners can apply right away. HOST: It's great that you're focusing on practical applications. Can you tell us about decision-making biases, framing effects, and nudging techniques in the context of consumer behavior analysis? GUEST: Absolutely! Decision-making biases are systematic errors in thinking that influence choices. Framing effects refer to how the way information is presented impacts decisions. Nudging techniques are subtle interventions designed to influence behavior in a predictable way without restricting freedom of choice. HOST: That's so intriguing! As a final question, what are your thoughts on the future of behavioral economics and consumer behavior analysis? GUEST: I believe we'll continue to see increased adoption of behavioral economics in various industries, as it provides a unique lens to understand and influence consumer choices. HOST: Dr. Jane Smith, thank you so much for joining us today and giving us valuable insights into the Career Advancement Programme in Behavioral Economics for Consumer Behavior Analysis. We're sure our listeners have gained a lot from this conversation! GUEST: My pleasure, thank you for having me!
