Certified Specialist Programme in Women in Search Engine Optimization
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Certified Specialist Programme in Women in Search Engine Optimization. Can you tell us a bit about this course and what inspired you to create it? GUEST: Absolutely, this program empowers women in digital marketing by focusing on SEO best practices, keyword research, and technical SEO. I wanted to help more women advance their careers in SEO, digital marketing, and web analytics. HOST: That's fantastic! In your experience, what are some of the current industry trends that are particularly relevant to this course? GUEST: The increasing importance of voice search optimization and mobile-first indexing are two key trends driving the need for up-to-date SEO skills. HOST: Interesting. Have you encountered any challenges in teaching or learning this subject, especially for women in the field? GUEST: Yes, sometimes there's a lack of representation and role models in the industry. That's one of the reasons I designed this course, to help more women gain valuable skills and boost their professional network. HOST: That's commendable. Where do you see the future of SEO and digital marketing heading, and how does this course prepare students for those changes? GUEST: As AI and machine learning continue to impact search algorithms, it's crucial for SEO specialists to stay ahead of the curve. Our course covers these topics and more, ensuring students are well-prepared for the future. HOST: Thank you for sharing your insights with us today. To our listeners, if you're interested in advancing your career in SEO or digital marketing, be sure to check out the Certified Specialist Programme in Women in Search Engine Optimization. Enroll today and unlock your potential in the exciting world of SEO.
