Career path
Graduates of the Extended Undergraduate Programme in Skills for Business: Sales and Marketing are well-positioned to pursue a variety of roles across multiple sectors. The skills acquired during the course are transferable and highly sought after in industries such as retail, technology, pharmaceuticals, and telecommunications. Common entry-level positions include Sales Executive, Marketing Assistant, and Customer Relationship Manager. These roles often involve direct interaction with clients, requiring strong communication and negotiation skills, which are emphasised throughout the programme.
As learners gain experience, they may progress to more senior positions such as Sales Manager, Marketing Coordinator, or Brand Manager. These roles require a deeper understanding of strategic planning and team leadership, competencies that are developed through the course’s focus on practical application and case studies. The programme also prepares graduates for roles in market research, where they can analyse consumer data to inform business decisions. This analytical capability is increasingly important in a data-driven economy.
The versatility of the skills taught means that graduates can adapt to different industry contexts. For instance, in the technology sector, they might focus on digital marketing strategies and product launches, while in retail, they could specialise in customer retention and brand loyalty programmes. The course’s emphasis on CRM and pricing strategies ensures that graduates are equipped to contribute to revenue growth and customer satisfaction, key metrics for any business.