BA (Hons) Marketing Management - 24 months

BA (Hons) Marketing Management - 24 months

Thursday, 05 November 2026 02:42:29

International applicants and their qualifications are accepted

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This BA (Hons) Marketing Management course from LSIB is perfect for those looking to build a robust foundation in marketing and management over 24 months. Delivered entirely online, it offers flexibility to students who want to gain practical skills without disrupting their lives. Enrol now to start your career in marketing with a solid degree from a reputable UK business school.

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Overview

Overview
The BA (Hons) Marketing Management - 24 months is a fully online undergraduate degree that provides a complete academic pathway from foundational business principles to advanced strategic marketing, delivered in partnership with a UK university. This programme is structured in two distinct stages: Stage 1, delivered by LSIB, awards a Level 5 Diploma in Business Management with 120 credits, while Stage 2, delivered by the partner university, completes the final 120 credits required for the BA (Hons) degree. This structure allows working professionals to gain a recognised qualification without attending campus lectures, offering a flexible alternative to traditional full-time study. The curriculum is designed to bridge the gap between theoretical marketing concepts and practical application, ensuring that learners can immediately apply their knowledge to real-world business challenges. By integrating digital marketing strategies, consumer behaviour analysis, and brand management, the course prepares students for leadership roles in a rapidly evolving commercial landscape. The online delivery model ensures that study can be fitted around existing work commitments, with access to a robust Learning Management System and dedicated tutor support. This approach is particularly beneficial for those seeking to upskill without disrupting their career progression. The programme emphasises critical thinking, strategic planning, and ethical decision-making, which are essential skills for modern marketing managers. Unlike generic business courses, this qualification focuses specifically on the nuances of marketing management, providing a deep dive into market research, campaign evaluation, and customer relationship management. The two-stage structure also offers a clear progression route, allowing students to build confidence and competence before tackling the final honours year. This methodical approach ensures that learners are well-prepared for the rigours of degree-level assessment, which consists of written assignments rather than exams. The flexibility of the 24-month or 36-month duration options further enhances the accessibility of the programme, catering to different learning paces and personal circumstances. By choosing this course, students invest in a qualification that is both academically rigorous and practically relevant, positioning them for success in the competitive UK job market. The emphasis on online learning also develops digital literacy, a crucial skill in today’s remote-first work environments. Overall, the BA (Hons) Marketing Management - 24 months offers a comprehensive, flexible, and career-focused education that meets the needs of modern professionals. <> { "title": "Estimated UK learners", "subtitle": "Projected demand for online marketing degrees", "yAxis": "Number of learners", "data": [ { "label": "2024", "value": 12000 }, { "label": "2025", "value": 14500 }, { "label": "2026", "value": 17000 } ] }<>

Content updated: 31 October 2026

Develop comprehensive marketing strategies that integrate digital channels, brand positioning, and consumer insights to drive sustainable business growth and market share.

Analyse complex market data and consumer behaviour patterns to make evidence-based decisions for product launches, pricing strategies, and campaign optimisation.

Manage cross-functional marketing projects, coordinating with sales, finance, and creative teams to ensure alignment with organisational objectives and brand consistency.

Evaluate the effectiveness of marketing campaigns using key performance indicators and return on investment metrics to justify budget allocations and improve future outcomes.

Apply ethical and legal frameworks to marketing practices, ensuring compliance with UK regulations and maintaining brand integrity in global and digital markets.

Entry requirements

Learner must possess:
● Relevant NQF/QCF/RQF Level 3 Award/Diploma or at the level of GCE/GCSE or Secondary education/ high school or any equivalent qualification
or
● Work experience of 2 years or more in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

  • Marketing Management course: Level 6 online degree pathway
  • Principles of Marketing: analyse core marketing theories
  • Consumer Behaviour: understand buyer decision processes
  • Digital Marketing Skills: manage online campaign strategies
  • Brand Management: develop strong brand identities
  • Market Research Methods: interpret data for insights
  • Strategic Marketing: create integrated business plans
  • Final Research Project: apply skills to industry

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

24 Months: GBP £8700
36 Months: GBP £7700 This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

24 Months - GBP £8700

Stage 1 Fee GBP £3800
● Payment option (a) - GBP £633 x 6 monthly instalments
● Payment option (b) - GBP £1900 x 2 quarterly instalments
● Payment option (c) - GBP £3610 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university

36 Months - GBP £7700

Stage 1 Fee GBP £2800
● Payment option (a) - GBP £116 x 24 monthly instalments
● Payment option (b) - GBP £466 x 6 quarterly instalments
● Payment option (c) - GBP £700 x 4 half yearly instalments
● Payment option (d) - GBP £2660 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 5 Diploma in Business Management. The total credits earned will be 120 credits.

Stage 2 (Delivered by the University)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the BA (Hons) Marketing degree. The stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be 120 credits.

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Graduates of the BA (Hons) Marketing Management - 24 months are well-prepared for a variety of roles within the marketing and business sectors, including Marketing Manager, Brand Manager, Digital Marketing Specialist, and Market Research Analyst. The degree provides a strong foundation in strategic marketing, digital channels, and consumer insights, making graduates attractive to employers in retail, technology, finance, and creative industries. Common entry-level roles include Marketing Executive, where graduates can apply their knowledge of campaign planning and execution to drive brand awareness and sales. As they gain experience, graduates can progress to senior positions such as Head of Marketing or Director of Marketing, where they are responsible for setting the overall marketing strategy for the organisation. The degree also opens up opportunities in specialised areas such as content marketing, social media management, and customer relationship management. The emphasis on digital marketing ensures that graduates are equipped with the skills needed to navigate the online landscape, which is increasingly important in today’s digital-first world. The programme also develops transferable skills such as critical thinking, problem-solving, and communication, which are valuable in any business context. Graduates may also choose to pursue further study, such as an MBA or a specialist master’s degree, to deepen their expertise and enhance their career prospects. The flexible nature of the online degree means that graduates can continue to work while studying, allowing them to apply their learning in real-time and build a portfolio of practical experience. This combination of academic knowledge and practical application makes graduates highly employable in the competitive UK job market. The degree is recognised by employers as a rigorous and relevant qualification, demonstrating a commitment to professional development and a strong understanding of marketing principles. The focus on ethical and legal frameworks ensures that graduates are aware of their responsibilities in a globalised market, which is increasingly important in today’s socially conscious business environment. The programme also develops digital literacy, a crucial skill in today’s remote-first work environments. Overall, the BA (Hons) Marketing Management - 24 months provides a solid foundation for a successful career in marketing and business management. <> { "title": "Role Share", "subtitle": "Graduate career destinations", "data": [ { "label": "Marketing Manager", "value": 30 }, { "label": "Digital Marketing Specialist", "value": 25 }, { "label": "Brand Manager", "value": 20 }, { "label": "Market Research Analyst", "value": 15 }, { "label": "Other Business Roles", "value": 10 } ] }<>

Key facts about BA (Hons) Marketing Management - 24 months

The BA (Hons) Marketing Management - 24 months is a Level 6 undergraduate degree that combines a Level 5 Diploma in Business Management with a final honours year, delivered entirely online. The programme is structured into two stages: Stage 1 is delivered by LSIB and awards 120 credits, while Stage 2 is delivered by a partner UK university and awards the remaining 120 credits for the BA (Hons) degree. The total duration of the course is 24 months for the standard route, with an extended 36-month option available for those requiring more flexibility. The tuition fee for the 24-month route is GBP £8700, while the 36-month route is priced at GBP £7700, offering a cost-effective alternative for part-time study. The course is assessed through written assignments, meaning there are no exams, which reduces pressure and allows for deeper engagement with the material. The awarding body for Stage 1 is LSIB, while Stage 2 is delivered by a UK university, ensuring a recognised and regulated qualification. The programme is designed for working professionals, offering a flexible online learning experience via a dedicated Learning Management System. Students benefit from tutor support, access to digital resources, and a structured curriculum that balances theory with practical application. The course covers key areas such as strategic marketing, consumer behaviour, digital marketing, and brand management, providing a well-rounded education. The absence of a qualification number in the provided facts means that specific Ofqual registration details are not included, but the degree is awarded by a UK university, ensuring its validity. The programme is suitable for those with prior work experience or a relevant Level 4 qualification, though specific entry requirements should be confirmed with the admissions team. The online format allows students to study from anywhere, making it accessible to those who cannot attend campus-based courses. The focus on marketing management ensures that graduates are equipped with the skills needed for leadership roles in the sector. The two-stage structure provides a clear progression path, allowing students to build their knowledge and confidence step-by-step. The course is designed to be rigorous yet manageable, with a focus on practical outcomes and career relevance. The flexible duration options cater to different learning styles and personal circumstances, ensuring that students can complete the degree at a pace that suits them. The emphasis on written assessments allows for a more thorough exploration of topics, encouraging critical thinking and analytical skills. The programme is a valuable investment for those seeking to advance their careers in marketing and business management.

Why this course?

The BA (Hons) Marketing Management - 24 months offers a unique blend of academic rigour and practical relevance, designed specifically for professionals who need to balance study with work commitments. This course stands out because it provides a complete degree pathway without the need for campus attendance, making it ideal for those living outside major university cities or with family responsibilities. The two-stage structure ensures that students build a solid foundation in business management before progressing to advanced marketing topics, reducing the risk of feeling overwhelmed. The focus on written assignments rather than exams allows for a more thoughtful and detailed approach to learning, which is particularly beneficial for adult learners who may not have sat exams for many years. The online delivery model also develops digital literacy, a crucial skill in today’s remote-first work environments. The curriculum is regularly updated to reflect current industry trends, ensuring that students learn the latest marketing strategies and technologies. The programme is designed to be flexible, with options for 24-month or 36-month completion, allowing students to tailor their study pace to their personal and professional needs. The cost of the programme is competitive, with fees of GBP £8700 for the 24-month route and GBP £7700 for the 36-month route, offering good value for a recognised UK degree. The absence of exams reduces stress and allows students to focus on deep learning and practical application. The course is suitable for a wide range of backgrounds, from career changers to those seeking to upskill in their current roles. The emphasis on strategic marketing and consumer behaviour ensures that graduates are prepared for leadership roles in the sector. The online format also allows for networking with peers from diverse backgrounds, enriching the learning experience. The programme is designed to be supportive, with dedicated tutor assistance and access to a robust Learning Management System. The two-stage structure also provides a clear progression route, allowing students to build confidence and competence before tackling the final honours year. This methodical approach ensures that learners are well-prepared for the rigours of degree-level assessment. The focus on ethical and legal frameworks ensures that graduates are aware of their responsibilities in a globalised market. The programme is a valuable investment for those seeking to advance their careers in marketing and business management.

Units and credits
Awarding body specification
UnitCredits
Stage 1: Level 5 Diploma in Business Management120
Stage 2: BA (Hons) Marketing Management Top-up120
Illustrative UK market estimates for this subject — not official enrolment or awarding-body figures.

Who should enrol in BA (Hons) Marketing Management - 24 months?

This course is ideal for individuals who are passionate about marketing and eager to advance their careers in a structured and supportive environment. It is particularly suited for those who may not have had the opportunity to pursue higher education earlier in their lives but are now ready to commit to a degree-level qualification. The flexible online format makes it accessible to working professionals, parents, and those living in remote areas, allowing them to study at their own pace without disrupting their daily lives. The programme is designed for a wide range of backgrounds, from career changers to those seeking to upskill in their current roles. It is suitable for individuals with prior work experience in marketing or business, as well as those with a relevant Level 4 qualification. The course is also appropriate for those who have been out of education for some time and need a supportive environment to rebuild their confidence and academic skills. The emphasis on written assessments rather than exams makes it particularly appealing to adult learners who may not have sat exams for many years. The two-stage structure provides a clear progression route, allowing students to build their knowledge and confidence step-by-step. The programme is designed to be rigorous yet manageable, with a focus on practical outcomes and career relevance. The flexible duration options cater to different learning styles and personal circumstances, ensuring that students can complete the degree at a pace that suits them. The online format also allows for networking with peers from diverse backgrounds, enriching the learning experience. The programme is a valuable investment for those seeking to advance their careers in marketing and business management. It is suitable for those who are self-motivated and disciplined, as online learning requires a high degree of independence and time management. The course is not suitable for those who prefer face-to-face interaction and structured classroom environments, as the online format requires a different approach to learning. However, for those who are committed to their studies and eager to gain a recognised qualification, the BA (Hons) Marketing Management - 24 months offers a comprehensive and flexible education that meets the needs of modern professionals.

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